Overview of SEM / AdWords
- Understanding Search Engine Marketing
- How Search Engine Marketing works
- Tools of SEM
- Importance of SEM
- Why SEM?
Understanding AdWords analysis
- How AdWords work
- Understanding AdWords – examples, case study
- Understanding quality score
- Importance of quality score
- What is CTR & importance of CTR
Fundamentals of SEM
- What is PPC?
- The importance of PPC?
- What is a Display/contextual ad?
- The importance of Display/contextual ad?
- What is CPM, CPC, CPI
- Google AdWords tutorial
- Tools used for Analysis
Setting up AdWords account & campaigns
- Creating account in AdWords
- Setting up campaign
- Managing campaign
- What is keyword planner, calendar, title, etc
- Budget allocation
- Analyzing CPC
How to win SEM?
- Competitor Analysis
- Understanding the client needs
- How to upgrade and stay updated
- Mobile Marketing
- Core Logics of SEM